(a charitable company limited by guarantee)
Registered Charity No. 1054914
Company Number 3182826
We will work as a staff team on developing the organisational culture so that we embed a transparent and inclusive ethic such that all staff feel encouraged to participate fully in the growth and development of CFDG.
One of the five aims of our new strategic plan is to “engage in activities to generate net income and widen the range of services to members”. Currently the only activities we carry out that fall within this category are the Annual Fundraising Dinner and the recruitment adverts in our monthly mailing. During this year we intend to start to develop our plans in this area.
As part of our monthly reporting process we have selected five KPIs that are the basic indicators of the organisation’s performance. These are:
| Strategic Aim | Measure | Target | Comment |
| Best Practice | Downloads from the website | 60,500 | Previous year plus 10% |
| Professional Development | Attendance at events | 2,890 | Previous year plus 7% |
| Membership Services | Membership | 1,354 | 5% net growth |
| Policy | Media mentions | 100 | This is the first time we have attempted to measure media coverage so this target is tentative |
| Commercial | Surplus | £74,500 | This includes established projects such as the Annual Fundraising dinner and Recruitment advertising. This is an embryonic area so only a token amount has been included for growth. |
Page 12 - Annual Report and Financial Statements 2007